Our purpose is to create the conditions where primary care in Wales thrives now and for future generations.

Explore our purpose:

What matters to us

Patient care

The Person

Developing the health and social care system to better serve the public and those working within it.
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Leaves in trees

The Practice

Improving the support, resources and learning available to practices across Wales.
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Leaves on branches

The Environment

Recognising the value of space and time for personal restoration and incubation of new ideas.
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Our latest news

New project supporting primary care cluster engagement

Yma has been invited to work with the All Wales Medicines Strategy Group (AWMSG) to establish a primary care cluster engagement forum.
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Supporting Primary Care Through Winter and Beyond

Mark Drakeford addresses MP Jayne Bryant's concerns around the further pressures Primary Care will be facing over the winter months and beyond, as demands continue to increase.
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Wales Start Up Awards Results

We would like to congratulate Swperbox, who have been awarded the Social Enterprise Start Up of the year at the Wales Start Up Awards 2021. It was such an honour to be named as a finalist, along with Mubo and Prom Ally CIC.
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Meet our team

Samantha Horwill
Samantha Horwill
Co-founder & Managing Director
Sarah Bartholomew
Sarah Bartholomew
Company Director
Dr Julia Pirson
Dr Julia Pirson
Project Coordinator
Ffion Davies
Ffion Davies
Project Administrator
Matthew Riley
Matthew Riley
Data Protection Officer
Chloe Crowl
Chloe Crowl
Project Administrator
More about us

Who we work with

We have worked within and alongside some of the key partners and innovators in Primary Care in Wales.
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Our latest projects

All Wales Cluster Leads Group
A network for primary care cluster leads across Wales to create the conditions where clusters have enough autonomy to do good work.
Full project
Prescribing Lifestyle Medicine
The Practice Unbound Prescribing Lifestyle Medicine programme is a subscription product that contains all the resources, training and peer-support you need to get started with a lifestyle approach to prescribing.
Full project
We’re here for you
If you have any ideas on how we can accomplish our goals within Primary Care, or would like to get involved, we’d love to hear from you.
Get in touch