Our purpose is to create the conditions where primary care in Wales thrives now and for future generations.

Explore our purpose:

What matters to us

Patient care

The Person

Developing the health and social care system to better serve the public and those working within it.
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Leaves in trees

The Practice

Improving the support, resources and learning available to practices across Wales.
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Leaves on branches

The Environment

Recognising the value of space and time for personal restoration and incubation of new ideas.
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Our latest news

Kickstarting a Healthier New Year

Stepping out of one year and into a new can be a daunting prospect for some, with the pressure to create New Year’s Resolutions and start the new year “right” at the forefront of everybody’s minds. We’ve found some examples of ways to kickstart a healthy 2022, from short-term challenges which could help to change usual patterns, to regular practices which can be implemented into people’s daily lives.
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5 minutes to help us to improve prescribing guidance in Wales!

Help us improve prescribing guidance in Wales with a 5 minute survey
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New project supporting primary care cluster engagement

Yma has been invited to work with the All Wales Medicines Strategy Group (AWMSG) to establish a primary care cluster engagement forum.
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Meet our team

Samantha Horwill
Samantha Horwill
Co-founder & Managing Director
Sarah Bartholomew
Sarah Bartholomew
Company Director
Dr Julia Pirson
Dr Julia Pirson
Project Coordinator
Rhys Jones
Rhys Jones
Operations Lead
Matthew Riley
Matthew Riley
Data Protection Officer
Chloe Crowl
Chloe Crowl
Project Administrator
More about us

Who we work with

We have worked within and alongside some of the key partners and innovators in Primary Care in Wales.
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Our latest projects

All Wales Therapeutics and Toxicology Centre
We are working with the AWTTC to improve prescribing guidance for prescribers in Wales.
Full project
All Wales Cluster Leads Group
A network for primary care cluster leads across Wales to create the conditions where clusters have enough autonomy to do good work.
Full project
We’re here for you
If you have any ideas on how we can accomplish our goals within Primary Care, or would like to get involved, we’d love to hear from you.
Get in touch