Our purpose is to create the conditions where primary care in Wales thrives now and for future generations.

Explore our purpose:

What matters to us

Patient care

The Person

Developing the health and social care system to better serve the public and those working within it.
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Leaves in trees

The Practice

Improving the support, resources and learning available to practices across Wales.
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Leaves on branches

The Environment

Recognising the value of space and time for personal restoration and incubation of new ideas.
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Our latest news

Greener Healthcare in Wales

Green Health Wales was launched on the 29th June2021 with a webinar discussing the global health emergency of climate change, and how creating sustainable healthcare could address the climate crisis.
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Are you interested in leading a social enterprise with Welsh primary care at its heart?

We are delighted to be able to welcome new members to our team at Yma. We have an exciting opportunity for a Non-Executive Director to lead our work in Wales.
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We are looking for someone to lead our work in Wales

We are delighted to be able to welcome new members to our team at Yma. We have an exciting opportunity for an Operations Lead to lead our work in Wales.
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Meet our team

Samantha Horwill
Samantha Horwill
Co-founder & Managing Director
Sarah Bartholomew
Sarah Bartholomew
Company Director
Dr Julia Pirson
Dr Julia Pirson
Project Coordinator
Chloe Crowl
Chloe Crowl
Project Administrator
Ffion Davies
Ffion Davies
Project Administrator
Matthew Riley
Matthew Riley
Data Protection Officer
More about us

Who we work with

We have worked within and alongside some of the key partners and innovators in Primary Care in Wales.
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Our latest projects

Pathology Go
The Practice Unbound Pathology Go programme is a suite of digital resources, tools and eLearning that enables the safe delegation of low-risk pathology tests using evidence-based decision aids.
Full project
Group Consultations
The Practice Unbound Group Consultations programme is aimed to help Practices keep up with the continuing demand on GP and Practice Nurse time, to help patients manage their long-term conditions.
Full project
We’re here for you
If you have any ideas on how we can accomplish our goals within Primary Care or, would like to get involved, we’d love to hear from you.
Get in touch