Our purpose is to create the conditions where primary care in Wales thrives now and for future generations.

Explore our purpose:

What matters to us

Patient care

The Person

Developing the health and social care system to better serve the public and those working within it.
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Leaves in trees

The Practice

Improving the support, resources and learning available to practices across Wales.
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Leaves on branches

The Environment

Recognising the value of space and time for personal restoration and incubation of new ideas.
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Our latest news

Join our team

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Yma's Second Birthday

Yma is turning two today. Read about where we started, what we have learnt in the last two years and where we are hoping to go next
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International Day of Women and Girls in Science

Join us in celebrating International Day of Women and Girls in Science
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Meet our team

Samantha Horwill
Samantha Horwill
Co-founder & Managing Director
Sarah Bartholomew
Sarah Bartholomew
Company Director
Dr Julia Pirson
Dr Julia Pirson
Project Coordinator
Rhys Jones
Rhys Jones
Operations Lead
Matthew Riley
Matthew Riley
Data Protection Officer
Chloe Crowl
Chloe Crowl
Project Administrator
More about us

Who we work with

We have worked within and alongside some of the key partners and innovators in Primary Care in Wales.
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Our latest projects

Prescribing Lifestyle Medicine
The Practice Unbound Prescribing Lifestyle Medicine programme is a subscription product that contains all the resources, training and peer-support you need to get started with a lifestyle approach to prescribing.
Full project
Primary Care Academy
Yma supports Swansea University to deliver the Primary Care Academy, enabling third year Graduate Entry Medicine (GEM) students to take up extended placements in primary care as an alternative to the traditional model of teaching.
Full project
We’re here for you
If you have any ideas on how we can accomplish our goals within Primary Care, or would like to get involved, we’d love to hear from you.
Get in touch